"Comeback" Collection

Like Jordan Back in 97'

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  • Culture.

    I can't help but reflect on how profoundly grateful I am for the impact of my chosen path on my life. It's more than just a journey; it's a source of inspiration that has ignited a fire within me to chase my dreams. Making deliberate choices and staying true to my values have become my guiding principles, shaping the person I am today. What's even more heartening is witnessing the ripple effect it has on others. I've seen friends and acquaintances inspired by my journey, taking the leap to pursue their aspirations with newfound determination. It's a humbling experience to realize that the choices I make can serve as a source of encouragement for those around me. My gratitude extends beyond my personal transformation; it extends to the collective inspiration and empowerment that comes from sharing the story of my chosen path with others, motivating them to embark on their own journeys of self-discovery and pursuit of dreams.

  • Market.

    This picture is from our second ever market on April 10th 2022. A big stepping stone for us as this market really made us believe in what we having running here. Interacting with the people that support us was a very refreshing change as opposed to just seeing an online purchase. Very grateful for this experience and egar to meet more of the chosen gang.

  • Our Story.

    People often ask what is our story. Our mission here is to inspire young kiwis to do what they want to do, not what they are programmed to do. Our slogan "More than a Brand" is a representation that we are further than just a typical clothing brand. It also shows that chosen isn't just one person but it is everyone that supports us. We are building a culture here. An empire. This brand is gonna pave the way for true belief in yourself. This brand is gonna show that anyone can hang with the big dogs in the industry. This brand is gonna help you live YourChosenLifestyle.

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